Each era of cannabis innovation has a turning point. Cannabinoids first came into play, after which concentrates followed, and today terpenes are the main focus. These aromatic compounds provide cannabis with its distinct aroma. Cannabis Terpenes that are derived from cannabis, along with others, are the most sought-after ingredient in the industry. Not just for their flavor and authenticity, but also because of the quality they bring to products.
Why Cannabis Terpenes Can Change Expectations
For decades, companies have relied on blends of botanicals to imitate cannabis varieties. While a mixture of pine, lavender citrus, or another botanicals could approximate the profile of a plant, it wouldn’t match the true plant. Terpenes that are derived from cannabis have established the benchmark for terpenes. They are extracted from hemp and cannabis and provide a full spectrum of scent that is reminiscent of the flower in its natural.
Image credit: massterpenes.com
The distinction is obvious to customers. Instead of smelling like “blueberry candy” or “artificial lemons,” these terpenes deliver the earthy, resinous and often sharp notes that marijuana enthusiasts immediately recognize. This authenticity is why more brands are moving toward Cannabis derived terpenes for sale over synthetic alternatives.
Live Resin Terpenes: The rise of a New Class of Terpenes
Live resin terpenes are one of the most ingenious advancements. Contrary to traditional methods which rely on plants that have been dried the extraction of live resin begins with fresh, flash-frozen cannabis. This keeps volatile compounds eliminated during drying.
The result is a terpene flavor so bright that it’s as if inhaling the essence of a freshly picked plant. The result is that the producers can create products that have the highest flavor and smell. For consumers it’s an opportunity to taste cannabis in its purest form–something even seasoned smokers will find fascinating.
Live Terpenes The Cold-Cure Revolution
Beyond the live resin, the cold-cure extract has opened up new avenues. Cold curing, which lowers the heat used during processing to preserve delicate aromatic molecules, has a way of defining each strain. The result is that terpenes have a distinct flavor, and are “louder” and more expressive, adding an extra dimension to edibles, vapes and even concentrates.
For brands who want to be recognized, including “cold-cured live Terpenes that have been cured by cold” on a label isn’t just a mere marketing strategy. It shows a commitment to quality as well as an assurance of authenticity that consumers are now beginning to demand.
Cannabis Derived Terpenes for Every Market
Some producers don’t need the most expensive, most powerful series. There are a variety of Cannabis Derived Terpenes (CDT) and Hemp Derived Terpenes (HDT) options. CDTs, frequently compared with pure resin, are top of the line, while HDTs offer an entry level product for smaller-scale brands and people who wish to shift from botanical terpenes.
There’s something for every person From small-scale craft extractors to larger-scale manufacturers who want to reach mass consumers. This indicates maturity in the market for terpenes that high-end authenticity isn’t restricted to products that are expensive nowadays.
Why Terpene authenticity is Important
It is more in line with trust than the taste. The consumer is more informed than ever before, analyzing and reviewing labels prior to buying. Items infused with Cannabis derived terpenes are trusted as they reveal the real essence of cannabis, not an imitation.
In a field that is still trying to overcome misconceptions and stigma in the industry, authenticity is a key ingredient to build trust. If it’s live resins capturing freshness or live terpenes that showcase subtle nuances, these ingredients can help brands stand out and are aligned with consumer demands for authenticity.
Final Thoughts
Cannabis is always more than just a source of cannabinoids. It’s about the sensory experience. The smell that fills the air, taste that lingers and subtle notes that make each one unique. By embracing Cannabis’ terpenes as the source of inspiration producers can move past imitation, and move towards a future defined in authenticity.
The market has demonstrated that quality and flavor can shift as fast as expectations from consumers. The availability of Cannabis-derived terpenes in different tiers allows brands to enhance their products and allow consumers to consume cannabis in the traditional method.